by Alexandra Nicole Nuralam

Bag Spill with Superegg Founder, Erica Choi

BEAUBIT gets a peek inside co-founder of Superegg, Erica Choi’s Chanel bag.

In a sea of overly-produced content, Erica Choi, NYC-based design director, photographer, and fashion creative, keeps things simple. The former Vice President of Digital Design at Barneys New York worked in the luxury digital realm and retail space for twelve years before embarking on her entrepreneurial journey with Superegg. The skincare line harnesses the power of an egg’s nutritional values with clean, plant-based, and cruelty-free beauty formulas.

She spills her current beauty picks in her favourite Chanel bag, including Byredo’s Tulipmania Rinse-Free Hand Wash, Chanel’s Le Rouge Crayon De Couleur to Hermès Beauty’s lip balm.

What’s in your handbag now?

Byredo hand cream and sanitiser, Chanel’s Le Rouge Crayon De Couleur, Hermès Beauty’s lip balm, Beautiful People cardholder, Sophie Bille Brahe earrings and Lapima sunglasses.

Best advice you’ve received?

Always be kind to yourself and others.

Describe yourself as a teenager in 3 words.

Over-ambitious, over-analytical and over-emotional.

Lipstick or lipgloss?

I love the feeling of tinted lip oil these days.

Beauty icon?

My mom.

Beauty item you can’t live without?


Stay home outfit?

Asceno silk pyjamas.

Foundation or concealer first?

Foundation always.

Best beauty advice you’ve ever received?

You only have one face so take good care of it!

Want more from Erica? Check out her full ‘BEAU-FILE’ here, where we chat with her to find out more about Superegg, her skincare routine from start to finish, and how self-care fits into her daily routine.