by Alexandra Nicole Nuralam
7 Cult Beauty Favourites with A Waitlist
A beauty product requires just the right amount of research and development, branding and social media hype to propel it to cult-status, like The Ordinary’s Serum Foundation, which had a waitlist of more than 20,000. We’ve rounded up the cult beauty products and iconic bestsellers that hit the thousands-long waitlist so that you can check out for yourself whether they’re worth the hype.
Glow Recipe Watermelon Sleeping Mask
Glow Recipe’s Watermelon Sleeping Mask (SGD62) sold out in five hours and had an 8,000-person waitlist afterward. Why, you may ask? Well, it seems people just can’t get enough of how soft the millennial-pink mask makes their skin overnight, and it doesn’t hurt that it smells just like watermelon. Oh, and it’s also packed with skincare goodies like hyaluronic acid and AHAs.
Sand & Sky Pink Clay Mask
Pink seems to be a running theme here; fans couldn’t wait to get their hands on Sand & Sky’s millenial-pink Flash Perfection Exfoliating Treatment (SGD59.90). The clay mask is supposed to help detoxify while soothing your skin, plus it’s cruelty-free, which is probably why there was an 11,000-person waitlist.
Glossier Boy Brow
Basically any Glossier product could go on this list, if we’re being entirely honest — but the Boy Brow (SGD31) is definitely one of their most hyped products, with a waitlist that climbed up to 10,000.
Verb Dry Shampoo
Verb’s dry shampoos racked up a combined waiting list of 5,000 before they shut down registration. It’s not unexpected; the dry shampoos come in two formulas: one that actually blends well into dark shades, and another that cuts down on brassiness in light shades, all while cleaning roots and conditioning ends.
Frank Body Shimmer Scrub
Known as the ‘highlighter for your bod’, the Frank Body Shimmer Scrub (SGD30) was released in 2017 with about 50,000 people on the waitlist for the shimmery coffee-ground exfoliator.
Fenty Beauty Pro Filt’r Foundation
Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation (SGD52) first launched in September 2017 and the Internet was abuzz with the foundation that had a range of 40 shades. The darker shades sold out everywhere upon their release, setting the bar for makeup brands and inclusive foundation.
Tatcha The Silk Canvas Protective Primer
When Tatcha branched out into makeup with the highly-anticipated The Silk Canvas Protective Primer (SGD76), you’d be hard-pressed to be able to purchase it anywhere. In fact, after selling out everywhere, it was only available in one country worldwide: Australia. Like any decent primer, it blurs pores and keeps skin supple, while creating a protective barrier over the skin.
