by Alexandra Nicole Nuralam

19 Local Beauty Brands in Singapore That You Should Know

Looking for new beauty brands to try? If you’re still debating which new products to purchase, why not look a little closer to home and support our local beauty brands? It might even better suit us since they’re handcrafted by people living in our very own country, with similar skin concerns and battling the heat and humidity.

From clean formulas to superlative skincare technology, to award-winning products, here are the brands that are spearheading the beauty scene in Singapore.

A For Apothecary

Just 7 ingredients. That’s all you’ll find in A For Apothecary’s products; they’re committed to keeping their formulations clean and not more than 7 ingredients. Founder Jingyi Yang was inspired by her children’s struggle with eczema to create a line of truly non-toxic, yet effective products using only certified-organic ingredients. The brand is also dedicated to conscious skincare. The entire line is sustainably-sourced, ethically produced and cruelty-free.

BEAUBIT’s Pick: Rose Glow Elixir Face Oil, SGD78

Alcheme

Alcheme was founded by former Clarins staff Constance Mandefield and Tuyen Lamy. The brand was born out of the belief that our skincare routines could be simple and effective if products were tailored to each person’s unique needs. Bonus: it’s cruelty-free.

BEAUBIT’s Pick: Alcheme Personalised Serum, SGD105

Allies of Skin

We love Allies of Skin’s no-nonsense approach to beauty. Launched in 2016 with just one product — the 1A All-Day Mask — this homegrown brand was founded with busy urbanites in mind: smart, simple-to-use formulations that support your skin’s overall health.

All the products are dermatologist-tested, non-comedogenic and non-acnegenic, and the brand is also certified to be cruelty-free by PETA.

BEAUBIT’s Pick: 1A All-day Pollution Repair Mask, SGD145

DrGL

Less is more with aesthetic doctor Dr Georgia Lee’s skincare range, which promises maximum efficacy with minimum fuss for busy city-dwellers. Focusing on scientifically-backed formulas, extensive R&D and the highest standards, DrGL skincare is all about straightforward products that deliver.

BEAUBIT’s Pick: Skin Repair, SGD118

Handmade Heroes

As its name suggests, Handmade Heroes offers handmade skincare products that promise to do wonders for your skin. Established in 2014 by Lynsey Lim, the cruelty-free and vegan brand takes inspiration from Asian beauty practices and uses natural ingredients such as rice, coconuts, hibiscus, charcoal and turmeric. Their product range will cover you from top to toe with lip scrubs, dry shampoo and hibiscus face masks.

BEAUBIT’s Pick: Coco-licious Luscious Lip Scrub, SGD9.90

IRÉN Skin

The brainchild of Japanese spa Ikeda Spa Group, IRÉN skincare is spearheading the clean skin revolution. The brand’s serums are specially formulated to ensure that only the cleanest and safest ingredients are used. Each bottle contains the maximum dosage of active ingredients and superfruits, which are great for the skin.

BEAUBIT’s Pick: Glow-Getter Renewal Serum, SGD58

Mmerci Encore

Helmed by Vogue beauty director Alli Sim, the aromatherapy and beauty label is all about holistic wellness routines and feel-good rituals that champion self-care.  The brand offers handcrafted apothecary-style essential oils, body scrubs, and soap slices, that are hand-blended in Singapore in small batches.

BEAUBIT’s Pick: Glow Elixir, SGD39

Porcelain

Porcelain’s skincare approach is firmly grounded in three guiding principles: good skin starts from within, every skin type is different and skincare is a commitment. Founded by mother and daughter duo in 2009, the brand is dedicated to creating solutions that are customisable and adaptable to your skin’s changes.

BEAUBIT’s Pick: Intensive HA+ Hydrating Serum, SGD198 for 30ml

PSA

The sister brand of cult skincare brand Allies of Skin, PSA (short for Purposeful Skincare by Allies) is a fun and youthful skincare line for the Gen Z. The line offers clean and effective skincare, without additives that can potentially trigger skin irritations—such as silicones, sulfates, drying alcohol. 

BEAUBIT’s Pick: Goals Multi Acids & Probiotics Perfecting Night Serum, SGD58

Re:erth

Based in Singapore and made in Japan, Re:erth’s skincare range is as straightforward as it gets. There’s no 10-step routine here—Re:erth narrows it down to basics with the Clarifying Cleanser, Calming Toner, Hydrating Gel Moisturizer, and the best-selling Multi-Targeted Elixir, which promises glowy, bouncy skin in a single step. 

BEAUBIT’s Pick: Multi-Targeted Elixir, SGD108

Rooki Beauty

Made in Japan using the true beauty of nature, Rooki Beauty is a clean beauty brand that transforms superfoods into antioxidant, vitamin and phytonutrient-rich skincare products. From Chinese skullcap to kale, the skincare line draws upon the benefits and nutrients of these potent ingredients, combining them with actives such as hyaluronic acid, niacinamide, and ceramides to create safe and effective products.

BEAUBIT’s Pick: Green Pulp Paste Masque, SGD64

Sigi Skin

In case you haven’t heard of this brand, Sigi Skin is a minimalist, clean skincare range that is powered by potent superfood ingredients—think kale, avocado, and açaí. The brand launched with just three products: the Kaleanser cleanser, Pink Nectar eye cream, and the Morning Glow physical sunscreen. Since then, they’ve expanded to include the Dew Potion hydration essence and the dream Capsule overnight mask.

BEAUBIT’s Pick: Morning Glow, SGD58

Skin Inc

One of the pioneers in customised skincare, Skin Inc has won many beauty awards worldwide with its My Daily Dose Custom Blended Serum (SGD169), a bespoke cocktail of serums personalised for your skin.

It’s a simple process: take a simple 3-minute skin identity quiz, add to cart and get ready to create your customised serum cocktail. 

BEAUBIT’s Pick: My Daily Dose Custom Blended Serum, SGD169

Skinlycious

Here’s a skincare brand for all those battling acne; founded by Jasmine Kang (who suffered from different types of acne problems herself), Skinlycious aims to be a one-stop skincare solution for those with acne specifically. It’s also the first Singaporean brand to be part of Sephora Accelerate 2020, a mentorship programme for female-led beauty entrepreneurs.

BEAUBIT’s Pick: Blemish Corrector, SGD33

Solos Cosmetics

Makeup products that are vegan, cruelty-free, high-performing and affordable? Sign me up. It might sound too good to be true, but that is exactly what Solos Cosmetics has brought to the beauty scene. The brand offers an eclectic mix of bold lippies and sleek eyeliners that are already proving to be quite the hit, you’ll want to watch their space for more launches.

BEAUBIT’s Pick: Everyday Lip Tint, SGD12

The Skin Firm

Skincare label The Skin Firm is helmed by former fashion and beauty journalist May Yip, who’s also the founder of Bolt Communications, a PR and content marketing company. The entire line comprises of clean and natural ingredients sourced sustainably and presented in recyclable plastic packaging. Currently, the label only offers five products: a micellar water cleanser, a gel cleanser, an essence, a serum and a physical sunscreen—quintessential products for every skincare routine.

BEAUBIT’s Pick: Timeless Youth Elixir, SGD33.90

The Verdant Lab

Launched just last year, The Verdant Lab is an artisanal lifestyle brand that focuses on creating distinct products using quality ingredients, formulated and handmade in their very own lab in sunny Singapore. The brand offers a range of zero-waste products, which includes body wash to shampoo bar, and hopes to pave the way for people to convert to a zero-waste lifestyle.

BEAUBIT’s Pick: Clay Cleanse Face Soap, SGD12

Two Halves

Mother-daughter duo created Two Halves with effective and safe skincare in mind: it’s a definite bonus that the brand is also vegan and cruelty-free. Its debut product is the Better Balance Soothing Hydration Essence (SGD85), a light watery gel packed with anti-inflammatory, anti-photoaging and antioxidant properties, to revitalise dehydrated and fatigued skin and build a stronger skin barrier.

BEAUBIT’s Pick: Better Balance Soothing Hydration Essence, SGD85

Yours

The best thing about customisable skincare is probably the fact that you don’t have to go through trial-and-error. And Yours personalised skincare sets are truly customised to every individual’s skin, lifestyle, and environment. Based in Singapore but made in Switzerland, the products are also cruelty-free, toxin-free, paraben-free, sulfate-free, and phthalates-free.

Plus, if your skin concerns change or you have lifestyle changes, you can retake the test on their website to get new formulations made for you.

BEAUBIT’s Pick: Day & Night Skincare Set, USD79